Episode 56: Branding & Niching – Important or a Waste of Time? [Podcast]

Ever been in a situation where you’ve read or heard something that made your blood boil? So much so that you had to come forward and make a stand for what you truly believed was fundamentally important? I did – this week.

This happened to me a while ago where on three separate instances other business professionals were advising their clients (who were coaches) with (what I believed was) incorrect information and therefore were setting their clients’ businesses up for disappointment and ongoing struggle.

I speak about my thoughts on today’s show.

On today’s show:

  • Tip of the week: Make sure your office is an inspiring place
  • Announcements: Thank You – Shout Out
  • Today’s Words of Wisdom: Branding & Niching – Important or a Waste of Time?
  • Inspirational Message to nourish your mind, body and spirit for the week ahead

 LISTEN NOW

Read the transcript:  Click here to download

Announcements:

  1. Thank you to Construction Index – IK’s leading Construction News Service. You’ll find them over on Twitter @TCIndex

Tip of the week:

Make sure your office is an inspiring space.

Words of Wisdom:

Branding & Niching: Important or a Waste of Time?

  1. Mistake Number 1: It’s not important
  2. Mistake Number 2: Service Businesses Don’t Need to Build a Brand
  3. Mistake Number 3: Go out and get clients and worry about niching and branding later

Additional Resources:

Today’s Inspirational Message:

“Actually, I just woke up one day and decided I didn’t want to feel like that anymore, or ever again. So I changed. Just like that.”— Anon

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 Question: Do you think branding and niching is a waste of time? Or not? Leave a comment by clicking here.

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I help Change Makers (on a mission to impact the world with their message) become an Authority and an Influential Voice in their Industry so they can attract more clients who pay them what they are worth. Some of the results my clients have seen include doubling (and even tripling) their results. >>> Want to double (or triple) your results - while BOOST your reach and influence? Let's talk! My details are on the Contact link (top of page).

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